"The redesign of President’s Choice brand herbs and spices packaging stemmed from the idea of creating a package that was both environmentally friendly as well as practical for storing the product. These packages are a friendly alternative to spice jars or pouches that do not stand up and fall over in an unorganized manner. The use of colour coding helps to differentiate between the herbs and spices and allows consumers to easily identify a certain product without reading the label. The boxes can be stored in an organized manner and are made from recycled paper.
A supplementary information card that the consumer can collect and make reference to was also produced, and provides more information about the herb or spice such as where it originated from and the types of foods it is typically used with."
Designer : Christine Spingola